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About us, Nutricanine

Our Story

When I worked for big brand pet food companies as a consultant, I noticed a few truths. Dog food is widely unregulated, and many big brands cut costs by using fillers, preservatives and ingredients considered "unfit for human consumption." If it wasn't good enough for me, I wasn't going to feed it to my dog, Bella.

I switched Bella over to fresh food, and she ate it up - literally. Not only did she love her new meals, but her skin issues disappeared. But there was still one problem: the inconvenience. Most fresh-food companies have one-size-fits-all meal packs, and measuring the right portion can be messy and confusing. Plus, there's nothing worse than late-night visits to the pet store because you've run out of food.

I set out to create a dog food company that's different from the rest - one that makes pet parents just as happy as their dogs. You can literally see, smell and feel (and with the gently cooked food option, taste) the difference in our food. Buying real, fresh food for your dog isn't buying a luxury product; it's about recognizing that our pets are living beings and deserve something better than highly processed foods.

Jason 
CEO and Founder

Our Mission

At NutriCanine, we believe in making it easy and convenient for pet owners to feed their dogs freshly prepared, real-food meals so that they can live longer, healthier, happier lives.
Try fresh


Health Benefits for...

We source high quality ingredients

All of our recipes are made with 100% fresh, human-grade ingredients and
contain no artificial preservatives, fillers, or additives.

Recipes guided by science & made with love

Our recipes, developed by a food formulation specialist, come in two preparations: raw and gently cooked. Both have a soft, wet texture that will have your pup licking the bowl.

Gently Cooked Recipes
Chicken Recipe
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Chicken Recipe

Whole Chicken (Ground), Potato, Butternut Squash, Chicken Liver, Carrots, Broccoli, Mixed Berries, Parsley

Lamb Recipe
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Lamb Recipe

Lamb (Ground), Rice, Butternut Squash, Beef Liver, Carrots, Green Beans, Mixed berries, Parsley

Beef Recipe
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Beef Recipe

Beef (Ground), Rice, Butternut Squash, Beef Liver, Carrots, Broccoli, Mixed berries, Parsley

Turkey Recipe
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Turkey Recipe

Whole Turkey (Ground), Potato, Butternut Squash, Chicken Liver, Carrots, Kale, Mixed berries, Chicken Fat, Parsley

Formulated to be complete and balanced with human-edible animal proteins and our unique blend of highly digestible fruits and vegetables. Perfect for younger and highly active dogs.

Try Gently Cooked

Raw Recipes
True Beef⁺
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True Beef⁺

Beef (Ground), Beef Bone Meal, Beef Liver, Butternut Squash, Green Beans, Mixed Berries, Coconut Oil, Parsley

True Chicken⁺
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True Chicken⁺

Whole Chicken (Ground), Chicken Liver, Butternut Squash, Broccoli, Mixed Berries, Coconut Oil, Parsley

True Lamb⁺
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True Lamb⁺

Lamb (Ground), Lamb Bone Meal, Lamb Liver, Butternut Squash, Green Beans, Mixed Berries, Coconut Oil, Parsley

True Turkey⁺
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True Turkey⁺

Whole Turkey (Ground), Chicken Liver, Butternut Squash, Broccoli, Mixed Berries, Coconut Oil, Parsley

True Salmon & Chicken⁺
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True Salmon & Chicken⁺

Whole Chicken (Ground), Salmon, Butternut Squash, Broccoli, Mixed Berries, Coconut Oil, Parsley

With real ingredients cooked in small batches, these recipes are safe (and delicious!) enough for you to eat but designed for your dog's nutritional needs. Ideal for picky dogs, sensitive stomachs and households with immunocompromised family members.
Try Raw