
Our Story
When I worked for big brand pet food companies as a consultant, I noticed a few truths. Dog food is widely unregulated, and many big brands cut costs by using fillers, preservatives and ingredients considered "unfit for human consumption." If it wasn't good enough for me, I wasn't going to feed it to my dog, Bella.
I switched Bella over to fresh food, and she ate it up - literally. Not only did she love her new meals, but her skin issues disappeared. But there was still one problem: the inconvenience. Most fresh-food companies have one-size-fits-all meal packs, and measuring the right portion can be messy and confusing. Plus, there's nothing worse than late-night visits to the pet store because you've run out of food.
I set out to create a dog food company that's different from the rest - one that makes pet parents just as happy as their dogs. You can literally see, smell and feel (and with the gently cooked food option, taste) the difference in our food. Buying real, fresh food for your dog isn't buying a luxury product; it's about recognizing that our pets are living beings and deserve something better than highly processed foods.
Jason
CEO and Founder
Our Mission
At NutriCanine, we believe in making it easy and convenient for pet owners to feed their dogs freshly prepared, real-food meals so that they can live longer, healthier, happier lives.
Try fresh
We source high quality ingredients
All of our recipes are made with 100% fresh, human-grade ingredients and
contain no artificial preservatives, fillers, or additives.
Recipes guided by science & made with love
Our recipes, developed by a food formulation specialist, come in two preparations: raw and gently cooked. Both have a soft, wet texture that will have your pup licking the bowl.